“Health care has to change,” says Steve Case, founder of America Online. He is trying to make health care services and products simple to track. RevolutionHealth.com, is a free, comprehensive consumer health site created for the Average Joe in order to do just that.
This site is more tailored to the consumer. It gives you the nuts and bolts, but it also encourages people to build their own health pages and personal health records. It also puts more control into the hands of the consumer of the health care costs in addition to their own care.
Social networking is essential to this health care brand as well (It has deals with many other brands to help build its own brand). Case is targeting mothers because he sees them as the go-to person in families for their health care needs.
RevolutionHealth is a free service, but by paying a $129 a year subscription fee, it provides an advocacy and assistance service that will do tasks such as fighting insurance claims or finding a pediatrician on members’ behalf.
Competion galore is out there, and getting people to trust a website with their healthcare might not catch on. By Steve Case has vision and the ability to see this through.
To Start Your Revolution:
- KnowYourRisk
- Build Your Own Health Page
- Check Your Symptoms
- Find and Rate Your Health Care
- Asess and Track Your Health
- Organize Your Health Records
- Get Free Newsletters