I purchased some Altria (MO) stock a couple months back. It had been underperforming, but it has a great dividend and I had high hopes for its future. I bought it around $88 and now was around $84. I was watching Jim Cramer’s Mad Money and he suggested that since Atria (MO) was soon going to let Kraft (KFT) go you should purchase Altria When Issued stock. I had never heard of When Issued stock before so I was intrigued. I did some homework and discovered that when you buy When Issued stock, e.g. Altria, when it lets Kraft (KFT) go you would only own the Altria stock and no Kraft stock. I loaded up on this MO_WI stock and just last week the split was finalized. I purchased the When Issued stock at around $64 and is now above $70. My Altria split up into Altria and Kraft. I have kept the Kraft stock for now, but soon will sell.
It was a learning and money-making experience.